Design has always fascinated us and we have tried to promote the benefits of good, considered design to all our clients. Your brand should accurately reflect the personality of your business and creative thinking is where it all starts.
No matter what medium you have decided to use for your marketing strategy, be it leaflets, brochures, websites, posters, or TV you will need to be able to project your company image through great design. It is so important to reflect the ethos, ethics and personality of your business through your brand which at the very least should include a well designed and unique logo, corporate colour pallet and typography, when implemented throughout your marketing collateral will project a professional, consistent image which will be trusted by existing and potential clients.
Many businesses are realising the benefits and real value of including video in their marketing strategies – especially when it comes to social media and the ease of uploading videos to the many social networking sites such as Facebook and Youtube.
Video production has also plummeted in cost given the fantastic quality of the many handicams that are currently available on the market – lets face it even the videos that can be filmed using your smart phone can be perfectly acceptable for uploading to your website. Given the pace of today’s world it is fast becoming the medium of choice to do research by watching online video presentations which can save an amazing amount of time for your potential clients and enable you to get your message over in a much more direct manner.